Admission Open for 2017-18

M.B.A- Master of Business Administration

About the Course: The MBA course is approved by AICTE, Govt. of India and is run under the curriculum of Visvesvaraya Technological University, The course is carefully designed and updated by the university keeping in view the changing needs of manufacturing and service industry. Upon successful completion of the course, the degree is awarded by Visvesvaraya Technological University.

Young managers are required at different levels in the areas of Finance, Human Resources, Marketing, Information Technology and so on. The curriculum puts significant emphasis on the ability of the student to have an integrated view of the management and apply them to the real life situations. It lays emphasis on taking decisions and developing focussed education combined with practical exposure to create value to the students coming out of academics. It aims at developing students into effective managers with good communication skills and leadership capabilities. The attributes that are ingrained in them are knowledge, skills, values and attitudes.

Duration : 2 years consisting of 4 semesters.

Eligibility : Candidates who have passed Bachelor Degree examination of Bengaluru University with not less than 50% of marks in aggregate in all the three years of Degree examination or any other University equivalent thereto with 50% marks. However in case of candidates from Karnataka belonging to SC/ST & Cat-I the aggregate percentage of marks in the qualifying examination shall not be less than 45% of marks.

At the time of admission students have to produce the ranks obtained in any one of the National Level Test/State Level Test / PGCET/ K-MAT score Certificate.

Course Content

Year Semester Code Title Books






I Semester

12MBA11 Managing Organizations Stephen P Robbins,
12MBA12 Managerial Economics D M Mithani,
12MBA13 Quantitative Methods S. C. Gupta,
12MBA14 Accounting for Management Arif Pasha
12MBA15 IT for Managers Jawadekar
12MBA16 Managerial Communication Rayudu



12MBA21 Business, Government and Society Francis Cherunilam,
12MBA22 Quantitative Methods – II Anand Sharma,
12MBA23 Macro Business Environment Misra & Puri
12MBA24 Marketing Management Kotler, Keller,
12MBA25 Financial Management Khan & Jain
12MBA26 Human Resource Management Subba Rao,



III Semester

12MBA31 Strategic Management Ashwathappa
12MBA32 Operations Management Bhat
12MBA Elective 1  
12MBA Elective 2  
12MBA Elective 3  
12MBA Elective 4  

IV Semester

12MBA41 Supply Chain Management  
12MBA42 Total Quality Management  
  Elective 5  
  Elective 6  
  Elective 7  
  Elective 8  

The students can choose the specialization by appropriately choosing the concerned electives during semesters III and IV. 

II Year - III Semester
Marketing Specialization

Code Title Books
12MBAMM311 Business Marketing Krishna Havaldar
12MBAMM312 Sales & Retail Management Ghosh
12MBAMM313 Consumer Behaviour Schiffman
12MBAMM314 Services Marketing Ravi Shankar / Jha

Finance Specialization

Code Title Books
12MBA FM321 Advanced Financial Management Sudhindra Bhat
12MBA FM322 Investment Management Punithavathy Pandian
12MBA FM323 Banking & Financial Services Arif Pasha
12MBA FM324 Cost Management Sinha

Human Resource Specialization

Code Title Books
12MBAHR341 Recruitment & Selection Sahu / Litty M. Berry
12MBAHR342 Compensation & Benefits Deb Tapomoy
12MBAHR343 Learning & Development Pandu Naik
12MBAHR344 Labour Law & Employee Relations Porwal & Sanjeev


Code Title Books
12MBA41 Supply chain Management Sunil and Peter
12MBA42 Total Quality Management Shridhar Bhat
12MBA47 Internship  

Internship: IA=100; Viva Voce=100; External Assessment=100;

Marketing Specialization

Code Title Books
12MBAMM415 Rural Marketing Gopal Swamy
12MBAMM416 Strategic Brand Management Tapan Panda
12MBAMM417 Integrated Marketing Communications Belch and Belch -
12MBAMM418 International Marketing Management Francis / Naragundkar

Finance Specialization

Code Title Books
12MBAFM425 Project Appraisal Planning & Control Prasanna Chandra
12MBAFM426 International Financial Management Madhu Vij / Sharan
12MBAFM427 Risk Management Vohra & Bagri
12MBAFM428 Tax Management Mehrotra

Human Resource Specialization

Code Title Books
12MBAHR445 International H R M Aswathappa, Sadhna
12MBAHR446 Personal Growth & Interpersonal Effectiveness Udai Pareek
12MBAHR447 Organization Development & Change Cummings
12MBAHR448 Strategic Talent Management Spencer

Teaching Hours: There will be 183 credit hours in total for all the semesters together. Each credit will be of 10 hours duration [i.e. 1830 Hrs.] for the course. Each semester will be of about 12 weeks duration.

Calendar of Events (Tentative): 

Event  I/III Semester I/IV Semester
Commencement of the term September February
Term Closure December May
University Examination December/January June/July

Attendance: 85% attendance is compulsory in each semester for appearing for Visvesvaraya Technological University Examinations. 

Academic Activities : Highly qualified and experienced faculties handle various subjects. There will be a number of guest lectures on different topics and contemporary issues, seminars, presentations, group discussions, panel discussions, workshops, industry-institute interaction, industrial visits apart from regular classes which helps in improving the overall personality of the student and make him/her face the challenges of the industry confidently.

Internal Assessment: Maximum 50 marks in each subject. Minimum marks in each are 25.

Examination: Twice in a year in January and June. Examination will be conducted twice in a year for repeaters. Each theory paper carries 100 marks in all semesters.

Scheme of valuation: As per Bengaluru University regulations.

Promotion to next year: There are 14 subjects in I and II semesters. A student is required to pass at least 11 out of 14 subjects to qualify for III semester as per norms.


As per University calendar
Outcome of the Course: After completing the MBA course, students will be able to use their management skills and practice in the following areas.

  • They can solve industrial problems in changing scenario and in the wake of galloping technology.
  • can use conceptual and analytical skills and provide optimum solution to various industrial problems faced by industries.
  • using this knowledge, they can be competent &effective managers.
  • they can use management skills for future planning and growth of organizations.
  • they would be competent to contribute to research and development organization in developing new products, modifying the existing products and process with their innovative ideas.
  • they can serve the business, industries and society in their pursuit of excellence by delighting the customers.
  • can take up Ph.D programme in Indian Universities or Foreign Universities.

Employment Opportunities: The opportunities available to the young budding Managers after the completion of MBA are plenty. They can:

  • work in Indian or Multi-national firms.
  • work as Executives in Industry, Government &Public Sectors.
  • Serve as Executives in service sectors viz., Banks, Hospitals, Hotels, Financial Institutions, Airlines etc.
  • start their own industries and business houses.
  • work as Management Consultants & Promoters to Industries, Educational Institutions & Business houses.
  • Work asTrainer to meet developing needs of Private, Public and Government sectors take up teaching profession and become academicians.